In the horse racing world, the “triple crown” refers to a rider/horse winning all three of the top major races — Kentucky Derby, Preakness, and the Belmont. When I work with a client, I too seek a “triple crown” win — an opportunity that will benefit Native communities; achieve the client’s goals; and uphold my business mission.
It all begins with listening.
What are the client’s intentions?
What is the benefit or value to client and target audience? Will it make a difference?
How can Tinhorn Consulting help remove obstacles that may hindering the client from accomplishing their goal(s)?
Helping others expand their outreach to benefit Indian Country is a significant part of Tinhorn Consulting’s portfolio. When Tinhorn Consulting works with you, we can provide in-roads into tribal communities to get to the right audience; we’ll maximize opportunities to elevate your outreach efforts; and, utilize long-established relationships to reach a broader base of participants.
For example, over three years ago the Manager of Project DreamCatcher, a new entrepreneurial training program for Native women, approached me as the program needed help to attract eligible applicants to meet enrollment goals. The program was developed and launched by the Freeport-McMoRan Foundation, in partnership with Thunderbird for Good (Thunderbird School of Management), to offer free business training to Native women entrepreneurs from four specific tribes — Hualapai, San Carlos Apache, Tohono O’odham and White Mountain Apache — as a way to invest back into the communities.
For Project DreamCatcher, it boiled down to basics — establishing trust. And those who work in Indian Country know trust is critical. We built trust with in-person outreach activities in each tribal community; I utilized my existing relationships to spread the word and encouraged the Native women entrepreneurs I knew to apply; and, Tinhorn Consulting created the branding and social media community management.
I’m happy to say for that first year, the program met its enrollment goals and retained Tinhorn Consulting’s services going forward. 32 Native women in two cohorts have benefitted from this program, including myself, and with encouragement to expand its impact, the 2019 program is now accessible to business women from the Navajo Nation.
Does your business believe in triple wins? Contact Tinhorn Consulting to set up your 15-minute consultation to explore your outreach needs.